According to research by the bookstore chain Barnes and Noble, romance customers can typically spend up to $100 per month for books and will read as many as 40 books per month. More than 90 percent of all mass market book sales are popular fiction. Romance accounts for 48.6 percent of the mass market (paperback) book sales in the United States, with sales topping $885 million in 1992. Authors rarely get rich writing books -- they receive only a small percentage of the cover price of a book -- usually 4 to 6 percent percent, according to Texas author LaRee Bryant. The average romance reader is 39 years old and works outside the home. (Forbes Magazine) The average annual household income for a romance reader is $40,000. 45 percent of romance readers are college educated. Women who read romance novels make love with their partners 74 percent more often than women who don't. (Psychology Today)

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